What are Keywords and what are they used for?

Are you up to date with the latest guidelines on doing keyword research? Researching keywords has been an essential part of both search engine optimization (SEO) and content optimization from the beginning, and it’ll help with email marketing, too.

But it’s sometimes hard to choose the right terms for Google. There’ve been a lot of changes in search behavior and search guidelines in the last few years, and they’re constantly evolving.

If you want your web pages, content marketing and email marketing to deliver optimal results, then you’ve got to understand how to research and use keywords in the current environment.

That’s what this guide is all about. By the end, you’ll have a complete understanding of keyword research, from changes in search to how to use them to improve content creation and content promotion. Better grab a cup of coffee; we’ve included everything we think you need to know. We’ve also added a table of contents so you can easily jump to any section whenever you want:

Reference: https://optinmonster.com/keyword-research-101-how-to-choose-the-right-terms-for-google/